Fortune Flavours

Building Lifestyle Brands.

The Brand 

Fortune Flavours is a CBD and cannabis lifestyle brand. 

The Brief

Design a brand identity that positions Fortune Flavours away from the often medical and saturated CBD market. The branding should embrace the bold and fun character of cannabis culture whilst maintaining a premium feel.

I also developed a content strategy for their social media that was more playful, embracing the lifestyle aspect of their brand positioning.

The Work

Branding, content, packaging and web design.