TikTok Fitness

The home of fitness culture.

The Brand 

Following the success of TikTok Fitness partnership with Pelaton in 2024, the TikTok global partnership team were looking to go even bigger in 2025 with a new bolder look.

The Brief

Ahead of taking to market the TikTok global partnership team briefed me to develop a bold new look for TikTok fitness. They gave me the creative freedom to make the new identity feel like it’s own stand alone product whilst still using colours from he wider brand guidelines and Tiktok typography.  

The Work

The new look aimed to create a high energy, inspiring look & feel that made people want to kick off their 2025 by being active. The identity positioned Tiktok as the home of fitness culture and the choice of colors and comic book style aesthetic was designed to elevate the creative approach creators have to fitness content on TikTok.