Dip

Laundry Detergent Reimagined.

The Brand

Dip represents a revolution in laundry care, elevating traditional detergent through sophisticated design and a commitment to sustainability. As the fastest-growing laundry strips brand in the UK, Dip envisions a market redefined by elegance and the potency of plant-based, versatile strips.

The Brief

Revitalize DIP's brand identity to completely set it apart from competitors in the laundry care sector by designing a contemporary look, with the appeal more typically found in the health, beauty and lifestyle categories.

The objective of the design solution was to integrate a typographic element into both the packaging and logo that effectively captured the essence of immersing (dipping) the laundry strips into the washing process.

The Work

Branding and packaging design.