Multilocal

The Curation Experts

The Brand

Multilocal envisions a future where advertising is not just better, but transformative—more relevant, engaging, and rewarding for advertisers, media owners, and consumers alike.

As a curation services company fueled by our innovative platform, Multilocal has been committed since its inception to revolutionizing programmatic advertising. By empowering advertisers and media owners with enhanced control, transparency, and efficiency, they aim to unlock the full potential of advertising.

The Brief

Our goal was to craft a bold new identity that distinguishes Multilocal from its competitors. We sought to cut through the complex jargon typical of programmatic agencies and deliver clear, accessible information. This led us to adopt a color scheme, typographic and graphic system that is not only bold and engaging but makes programmatic advertising approachable.

The Work

The redesigned identity also aimed to humanize the brand, recognizing that at the end of the day, it’s real people we are reaching. This fresh approach emphasized the use of authentic, relatable imagery over generic stock photos, creating a more human-centered and engaging visual experience.