Jack Bleakley Founder & Creative Director Blink Twice Studio

  • Jack Bleakley is the founder of Blink Twice Studio, a London branding studio for ambitious startups and fast-growing companies.

    He’s built his career helping brands unlock their unique story and unleash it into something bigger.

    From global names like TikTok and Jack Daniels, to fast growing startups like Dip, Fortune Flavours and Haydn to name a few. He follows one simple principle:

    Every market is crowded. Most brand looks the same.
    Blink Twice exists to build the ones that do the opposite.

    He advises founders, sits on multiple brand advisory boards, and shares creative and strategic insights on @jackofbrands. Have a project in mind?

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    jack@blinktwice.studio

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  • Blink Twice is a London based, high impact branding studio helping ambitious startups and scaleups unlock their unique story and unleash it into bold, strategic design. We build brands that don’t just look good but create new uncontested space, driving growth, attracting talent, and earning belief. This is what we call Blue Ocean Branding™, turning strong businesses into category defining brands.

View fullsize Brands compete at three speeds. Most only play one. The millisecond: do they recognise you. The seconds: do they pick you. The years: does the brand keep working without you. Wise own a colour. Swatch changed what a watch is for. Muji have held o
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View fullsize One from the archives… for all the people who keep asking why Tiffany blue doesn’t feature in this series. The original 9 brands that didn’t just pick a colour. They turned it into a competitive edge. Burberry blue, Tiffany blu
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View fullsize A reimagined product isn’t a new look. It’s a whole new character. These 9 product designs prove it. Every one of them used design as a growth lever, not a cosmetic refresh. #productdesign #branding #brandstrategy
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View fullsize A Signal is the second pillar of Brand World Building. Story. Signal. System. Your Story is the belief that drives every other decision. Your System is the architecture that compounds those decisions over time. The Signal is the bridge between
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View fullsize Every category runs on the same three laws. One. There’s a script. Most brands follow it and blend in. Two. People don’t buy products. They buy the world around them. Three. The story only works if the product proves it. Get all three
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View fullsize This is the difference between a brand story slogan and a brand story strategy 💎 Story Signal System Swipe for the full case study breakdown. #brandstrategy #brandstory #branding #seed
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View fullsize Here’s the thing about iconic product design… The Bialetti Moka Express borrowed its shape from 1930s laundry boilers. The Vespa was engineered like a post-war aircraft. The Juicy Salif was never really about juicing lemons. None of t
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