North West Passage
Out of home advertising campaign.
The North West Passage Gin team are on a mission to raise enough funds in order to attempt the notorious and until recently impossible North West Passage by rowing boat in 2021.
Their craft gin, made in the Orkney Distillery alongside the award-winning Kirkjuvagr brand, is for real gin lovers who will be intrigued by the pure, wild tastes of the Arctic shoreline.
Every sales goes directly towards the trip, therefore we developed copy that showed this gin’s unique distinction with a simple call to action -
Fund the last great first on earth.
The campaign was supported in partnership with Ocean Outdoors and the Big Blue Ocean Cleanup, one of the world’s leading non-profit ocean cleanups.
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