Fortune Flavours
Building Lifestyle Brands.
Fortune Flavours specialises in the sale of CBD products.
The client wanted a new identity that set them apart from typical healthcare orientated CBD branding and the overly loud graphics associated with cannabis. The brief was to create a fresh look that merged the world of cannabis culture with the legal sale of CBD in the UK.
Knowing that their vision was greater than monetising the CBD trend, I helped to develop a social media strategy that positioned them not just as a product but as a lifestyle brand.
The campaign included a forward thinking slogan which sums up what they stand for as a brand - Fortune Flavours The Brave.
Building Lifestyle Brands.
Fortune Flavours specialises in the sale of CBD products.
The client wanted a new identity that set them apart from typical healthcare orientated CBD branding and the overly loud graphics associated with cannabis. The brief was to create a fresh look that merged the world of cannabis culture with the legal sale of CBD in the UK.
Knowing that their vision was greater than monetising the CBD trend, I helped to develop a social media strategy that positioned them not just as a product but as a lifestyle brand.
The campaign included a forward thinking slogan which sums up what they stand for as a brand - Fortune Flavours The Brave.
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