Premium Product. Market Leader.
Cara offers a stylish, smart and sustainable alternative to single use coffee capsules. The design brief was to visualise the product with a logo and brand identity that didn’t overcomplicate the central promise - ‘A single coffee capsule that lasts a lifetime.’
The association between the product and its sustainability message is made through the use of typeface and central website imagery. Packaging design reflects the brand’s values and authenticity. The simplicity of the product and its design identity has given Cara a competitive edge, repositioning the brand as a premium market leader.
We supported the campaign by successfully applying for an advertising fund supported by the premium outdoor media owner Ocean Outdoor.
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